In 2015, the Collingwood Football Club is One Towards Zero.

On Sunday afternoon as thousands enjoyed the Magpies’ last game of the season, the TAC were on hand to help spread their ambitious goal of achieving zero deaths on Victoria’s roads.

Whether they were dressed in black and white or red and black, fans of all ages were seen on the concourse of the MCG proudly making the TAC’s ‘Towards Zero’ pledge in front of their heart.

Collingwood President Eddie McGuire spoke passionately at a special Father’s Day President’s function about the clubs support of the TAC campaign. 

“Back in 1970, no one thought that under 1000 deaths was possible,” McGuire said.

“And now we’re working so well and we’ve got it to 200. But let’s cut it back.”

Road deaths are more than just numbers, which is why Collingwood and the TAC are determined to make zero the only number that counts.

Just like many other Victorian families, the Collingwood Football Club has been deeply affected by road trauma.

Embracing the motto of ‘there’s no one someone won’t miss’, the club is determined to help educate road users to take on the challenge of working towards a day where no one is killed or seriously injured on Victorian roads.

Regardless of whether they were in attendance at Sunday’s game or not, every Victorian can play a role in helping reach zero deaths and serious injuries on our roads.

However at the MCG, fans supporting the Towards Zero pledge had the opportunity to have their photo taken and displayed on the big screens around the ground.

“We need to unite,” McGuire said in his President’s address.

“We will not tolerate a single death on our roads and we need everyone in the footballing community to understand that they have a role to play in making our roads safer.”

Sunday’s initiatives were just the start of the TAC’s new vision for road safety. The Magpies are on board and are determined to help reduce deaths on Victoria’s roads and work towards zero.