In commemoration of the 30th Anniversary of the first Anzac Day clash, Collingwood has released its 2025 Anzac Day guernsey which honours one of the Club’s most treasured historical artefacts.

The centrepiece of the guernsey is the ‘good luck horseshoe’, sent to the Club from past player Malcolm ‘Doc’ Seddon from France in 1917 during the First World War.

Accompanying the horseshoe were letters that Seddon wrote which are featured within the stripes of the guernsey.

The text on the back of this year’s guernsey is taken from a newspaper clipping from that period which remains on display in the AIA Vitality Centre alongside the original artefact today.

Rosemary sprigs lie beneath the horseshoe – a symbol significant to Australians – as rosemary grows wild on the Gallipoli Peninsula and has long been associated with remembrance.

Made from a German howitzer shell and parts of a downed German plane, the horseshoe arrived at Victoria Park in September 1917 and was nailed to the changeroom wall as a good luck charm for the 1917 Grand Final against Fitzroy.

The inscription on the horseshoe reads, ‘Good luck to C.F.C from Doc. France 1917,’ and came accompanied with letters from Seddon that read, “I hope that this shoe will bring the boys to the top of the tree this year.”

The Magpies went on to claim the 1917 Premiership and the ‘good luck horseshoe’ became an essential part of Collingwood’s Anzac Day story.

A Collingwood local, Seddon first trained with the Pies in 1911 and broke into the senior side, where he went on the play 102 games and kick 56 goals.

Enlisting in the First Australian Imperial Force (AIF) in 1915, his status at Collingwood grew in his absence, partly due to the letters and mementos he sent back from the Front.

Collingwood’s 2025 Anzac Day Guernsey is now available via shop.collingwoodfc.com.au or at the Official Collingwood Club Shop, with part of the proceeds donated to the ANZAC Day Appeal.