Collingwood's 2012 finals campaign began with a loss to Hawthorn in the First Qualifying Final on Friday night.

The Magpies hit the front in time-on in the second quarter but three quick goals to the Hawks saw them lead by 18-points at half time. They were never headed.

Collingwoodfc.com.au has told the story of the night courtesy of the best photos published by AFL Media.

Collingwood        2.3    7.4     12.7      15.7 (97)
Hawthorn            4.6    9.10    15.13    20.15 (135)

Goals - Collingwood: Cloke 6, Krakouer 4, Wellingham 2, Sinclair, Shaw, Dawes

Best - Collingwood: Pendlebury, Swan, Krakouer, Cloke, Sinclair



Sitting tantalisingly within reach.



The Collingwood players head to centre wing to line up for the Australian National Anthem.



Side By Side.



And before you knew it, they were into it. Tarrant and Franklin go hammer and tongs.



Bodies were flying everywhere in a physical opening quarter.



Sharrod Wellingham was pumped after kicking the first major of the night for the black and white.



What could have been...Dane Swan rues a missed opportunity in the second quarter.



Franklin and Tarrant fought out the most engrossing battle of the night in Hawthorn's goal square.



Andrew Krakouer got the side going with a bright second quarter.



As the rain fell, Tarrant managed to keep his feet and spoil Franklin as the Hawk lunged backwards.



Dane Swan contests with Hawk Josh Gibson.



Andrew Krakouer had the team's engine roaring with his second goal for the half, giving the Magpies the lead.



It was hot in the kitchen all night long.



Darren Jolly doesn't look too pleased after his jumper was ripped.



He's Buddy good.



Chris Dawes snapped from the deep...



...and goaled, giving the Magpies some hope going into three-quarter time.



After starting as the substitute, Alan Didak came racing off the interchange bench and tried to make an impact against the tide in the second half.



Ben Reid was one of Collingwood's finest in defence, making everything that came his way.



Head over the ball - Ben Johnson knows only one way.




Game over, but the season is well and truly alive. Collingwood has a date with the West Coast Eagles next Saturday night in the Semi Final at the MCG.