Is it the filter?

The moment?

A clever caption?

What makes a good Instagram?

Well, as the numbers below show, it’s clearly the moment itself!

As we mark our first Social Sunday for 2017, Collingwood Media presents the club’s most engaging Instagram posts of the past 12 months.

Remember to tag your posts with #piesSOCIAL on Sunday to join in the fun on @collingwood_fc.

Apparently he packed his boots. #GOPIES

A post shared by collingwoodfc (@collingwood_fc) on Mar 24, 2017 at 12:47am PDT

YES #gopies

A post shared by collingwoodfc (@collingwood_fc) on Apr 7, 2017 at 5:35am PDT

These barrackers are shouting #gopies

A post shared by collingwoodfc (@collingwood_fc) on Apr 7, 2017 at 5:57am PDT

❤️ #gopies

A post shared by collingwoodfc (@collingwood_fc) on Apr 24, 2016 at 11:06pm PDT

High 's all round. Welcome back, Billy! #gopies

A post shared by collingwoodfc (@collingwood_fc) on Apr 8, 2017 at 12:29am PDT

This guy! We're proud of you, @masonsixelevencox

A post shared by collingwoodfc (@collingwood_fc) on Apr 25, 2016 at 3:18am PDT