As we celebrate our first Social Sunday of season 2017, it’s pertinent to look at the numbers behind Collingwood’s online audience.

The barrackers a’ following
341,894 – People who have liked Collingwood’s official Facebook page

146,000 – People who have followed @collingwood_fc’s official Instagram account

109,205 – People who have followed @CollingwoodFC’s official Twitter account

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Where in the world?
Collingwood’s official Facebook page has followers from more than 45 different countries around the globe.

From Australia, to Italy, to Hong Kong, the page helps delivers news, video and colour to Magpie diehards in far-flung places.

The strength of the online Magpie Army was never more evident than during Collingwood Media’s live stream of the club’s intra-club practice match earlier this year.



In the beginning
Collingwood began reaching out to its worldwide audience in 1995, when it launched collingwoodfc.com.au.

The first known capture of collingwoodfc.com.au that still exists, is dated to 1 November 1996. It welcomes supporters to ‘Mag’Net’, and includes a full rundown of the Copeland Trophy that was recorded “live” on the Internet on 4 October.

The site told fans “in the future most letters will be placed on a bulletin board for all supporters around the world to read.”

As social media took off more than a decade later, the Magpies began to climb aboard.

The club first began tweeting in 2009, and shortly afterwards established its Facebook and Instagram pages.