Collingwood and Emirates celebrated 25 years of partnership this year.
Today, the Club is pleased to announce a five-year extension with the airline, which will see Emirates as the Premier Partner of the Club through to 2029.
The renewal will take the partnership to an incredible 30 years to become the longest standing partnership within Emirates’ sponsorship portfolio.
For over two decades, the distinctive and globally recognised Emirates red logo has proudly featured on the front and back of Collingwood’s AFL guernsey and shorts.
The logo has featured on the black and white stripes for every season since 1999 including six Grand Final campaigns in 2002, 2003, 2010, 2011, 2018 and 2023.
Collingwood CEO Craig Kelly said:
“We’re delighted to extend our partnership with our Premier Partner Emirates for a further five years,” Kelly said.
“Since partnering in 1999, the unity between Collingwood and Emirates has grown from strength-to-strength and has developed into one of the strongest partnerships in Australian sport.
“Thirty years of partnership is a huge achievement and one we’re extremely proud of. We thank the entire Emirates family for their commitment and support, and we look forward to what the future has in store for this partnership over the next five years.”
Emirates’ Divisional Vice President for Australasia, Barry Brown said:
“Our partnership with Collingwood Football Club extends almost as long as our presence in Australia and reflects our unwavering commitment to Melbourne, a city which shares our enthusiasm and passions for sports.
“Emirates and the Collingwood Football Club are both recognised for their excellence, creating a powerful synergy that extends across the sports and aviation industries, with the Magpies’ long history of wins and remarkable successes aligning perfectly well with Emirates’ myriad of accolades.
“We’re incredibly proud of this partnership that has allowed us to connect fans from across the globe with the club and the players. Together, we’ve created some fond memories over the decades and are excited for the next chapter of this partnership.”
As part of the partnership, Emirates will continue to offer Collingwood Members year-round discounts on Economy and Business Class fares to over 140 destinations across the global network.
Collingwood forms part of Emirates’ extensive sponsorship portfolio that includes the Cricket World Cup, Rugby World Cup, the Dubai World Club, and football clubs including Real Madrid CF, Arsenal F.C., AC Milan, Olympique Lyonnais and S.L. Benfica.
