COLLINGWOOD coach Nathan Buckley believes forward Travis Cloke will stay at the club even if he has to accept a contract offer below his market value.

Buckley said Cloke was one of the competition's best players and was justified in  gauging his worth with opposition clubs, but he was confident the 25-year-old would follow in the path of Scott Pendlebury, Dale Thomas and Dane Swan and recommit to the Magpies.

"I might have my head in the sand, but I'm very confident Trav's going to be a Collingwood player for the rest of his career," Buckley said.

"He loves the place here, we've got a great environment, he's got great mates and I think he enjoys being here as much as we enjoy him being here and his contribution.

"Our players, if they want to stay in this group, as successful groups have had to do in the past, will do so at a financial cost to the individual in order to stay together.

"We can't possibly as a club meet some of the offers that will cross the table of all of our individuals at various times.

"We probably weren't able to do it with Swanny but he signed. With Pendles, but he signed. Clearly with Daisy as well.

"In the end, it's up to the individual to make that decision, but as a club we'll do anything we possibly can."

Buckley said negotiations between Cloke's manager - his father, David - and the club may take time despite the club's preference to put an end to speculation quickly.

"We'd love Trav to come to the decision sooner rather than later and we believe we're working towards that end," he said.

"Whilst it's a key plank for the future of the football club, we spend 99 per cent of our time worried about what we're doing right now."

Buckley said that given what other Magpie players were earning, he didn't believe some of the figures bandied about by the media.

It was reported earlier this week that Fremantle was prepared to offer Cloke about $1 million a year to move to Perth, while Greater Western Sydney was also said to be preparing a huge offer.

Buckley said he believed in the environment the club had established, and the Magpies didn't need to convince players to stay.

"You either have an environment players and people want to be a part of or you don't," he said.

"You sort of don't sell it, you just live it and we believe we're living it at the moment."

Jennifer Witham is a reporter for AFL Media. Follow her on Twitter @AFL_JenWitham.