Produced by the club's digital media department and starring Collingwood's own Devlin Moseley, SIDE BY SIDE will be played at all Magpie home games.
It's the first of its kind for an AFL club using hip hop to promote the club, its players, coaches and supporters.
Let us know what you think of it on Twitter using #sidebyside in your review.
Click here to buy SIDE BY SIDE online now.
