Tuesday marks two special landmarks in the life of Eddie McGuire.

Not only is it his 49^th birthday, but it marks 15 years since he became President of the Collingwood Football Club.

In the years since he took over as President, McGuire has overseen a complete transformation of the club.

When he began on 29 October 1998, Collingwood was based at Victoria Park, sat 14^th on the ladder, had a membership of 27,099 and had not won a final since taking out the premiership in 1990.

Now, 15 years on, Collingwood’s training and administrative headquarters are at the Westpac Centre in the heart of Melbourne’s Sport and Entertainment precinct, the club’s membership sits at 80,456, it averages 55,847 people to its home games and has played in the past eight finals series, highlighted by the 2010 premiership triumph.

McGuire’s dedication and enthusiasm knows no bounds and has helped restore the Collingwood name as one of the most respected and widely known in Australian sport.

He now sits behind only Harry Curtis (who served as President for 27 seasons between 1924 and 1950) and William Beazley (who served for 20 seasons between 1892 and 1911) as Collingwood’s longest serving President.

The club congratulates McGuire on reaching 15 years of service and thanks him for his remarkable efforts.