When Leigh Matthews took over as Collingwood coach less than a month into the 1986 season, he promised to unveil a host of young players in the quest for that elusive 14th flag.
One of the players he had in mind was a teenager from Montmorency, who had originally been recruited to the club as a 14-year-old, and who had not only undoubted talent, but also an interesting back story.
His name was Dannie Seow, and he would become a firm Magpie favourite, even if his time in black and white was all too brief.
Read Glenn McFarlane's full story on Dannie Seow's career on Collingwood Forever.
Dannie Seow
Games: 18
Goals: 8
Born: 2 April 1967
Recruited From: Montmorency
Debut: Round 7 1986 v Carlton
Honours: Harry Collier Trophy (Best First Year Player) 1986
Our Collingwood Cult Figures
There are some footballers who, for whatever reason, form a special connection with their club's fans.
They might not always be the best players in the team, but there is something about them that makes them a favourite of those who cheer from the stands each week.
It might be their hair, or their physique, or their temperament, or something about the way they play – the reasons are many and varied. And you can't force it: it has to happen naturally.
These are a football club's cult heroes. And Collingwood has had plenty of them over the years, especially in the decades since TV and media coverage has boomed.
Each week during the 2016 season, collingwoodfc.com.au and the club's history website, Collingwood Forever, will highlight the career of a different Magpie cult hero. Some have been great players, some have been battlers, some have flattered to deceive. But all have enjoyed a special place in the affections of the black-and-white army.
The story so far...
Round One - Rene Kink
The Incredible Hulk.
Round Two - Rupert Betheras
The king of the Rupe Group.
Round Three - Ian Cooper
Collingwood fans have always loved their tough, battling, no-nonsense defenders.
Round Four - Leigh Brown
A journey from the scrapheap to the 'Leigh Brown role'.
Round Five - Graeme Jenkin
Not just Jezza's stepladder.
Round Six - Dannie Seow
A Magpie from Montmerency.
Click on each player's name to view their profile on Collingwood Forever.