A giant pool of freezing cold water. 11 favourite football and media personalities. Thousands of people watching live.
It's a perfect recipe for entertainment, and it's all done for a great cause.
View the best images of the Big Freeze 2 as Collingwood President Eddie McGuire and others experienced the cold in an attempt to raise awareness and a cure for Motor Neuron Disease.
All photos are courtesy of AFL Images.
Thousands of eager fans await the second Big Freeze at the MCG.
Neale Daniher, Kevin Sheedy and cricketer Shane Watson send Eddie McGuire into the freeze.
Brace for impact, Eddie.
Eddie gets airtime.
What three degrees of freezing water feels like.
An adjustment of the suit.
The biggest Tiger of all, Matthew Richardson.
Brisbane Lions champion, and Toy Story enthusiast Jonathon Brown.
Comedian Lehmo and his budgee smugglers embrace for the freeze.
Fox Footy's very own Gerard Whateley.
Not sure if throwing the grass up helped Matthew Lloyd this time.
Port Adelaide president and Channel 7 Sunrise host David Koch feels the chill.
Kochie's Channel 7 parter in crime, Samantha Armytage.
Dave Hughes as the Big Freeze's very own flying doormat.
Cameron Ling, or the real Ronald McDonald... we're still not sure.
Last but not least, Kevin Sheedy.
Gallery: The very best of the Big Freeze
11 football personalities, one freezing pool of water. View the best photos of the Big Freeze 2 before Collingwood's Queen's Birthday clash with Melbourne.