Our Snapchat followers didn't see it coming. The shoppers at the Collingwood Superstore didn't see it coming. Our social media team didn't even see it coming.
Darcy Moore and Brodie Grundy took control of the Collingwood FC Snapchat account on Thursday... and starred.
Visiting the Collingwood Superstore to promote the shop's SnappyPies promotion, the pair showed their bond is just as strong off the field as on it.
The Snapchat gold included modelling of various 'garments' available in the shop, an inpromptu interview with a random shopper, and even a face-swap with coach Nathan Buckley.
In addition to enjoying the comedy, Collingwood supporters can make the most of the SnappyPies offer.
For a limited time, using the secret code 'SnappyPies' in-store and online enables 50 per cent off the recommended retail price of 2016 on-field items.*
View some of the best photos of the Snapchat takeover in the gallery below, and follow 'collingwoodfc' on Snapchat for more.
*SNAPPYPIES ENABLES 50% OFF THE RRP OF 2016 ON-FIELD ITEMS ONLY. NOT APPICABLE WITH ANY OTHER OFFER.
Moore and Grundy take over Snapchat
Watch and enjoy as Darcy Moore and Brodie Grundy take over the Collingwood FC Snapchat account.