In a presentation filled with class and humour, the curtain officially came down on Dane Swan's remarkable AFL career.
Family, friends, teammates, coaches and the media gathered at the Holden Centre to reflect on the stories behind Swan's 258-game journey.
Among them was President Eddie McGuire, Nathan Buckley and 2010 Premiership coach Mick Malthouse.
AFL Media photographer Michael Willson was in the room to capture some of the best photos of a landmark day of the Collingwood Football Club.
Dane Swan enters the Holden Centre theatre to the applause of the packed-out crowd.
Cameras flash as Swan takes his place on the stage.
Swan sits alongside the premiership cup he helped Collingwood win in 2010.
Men that helped shape Dane... Eddie McGuire, Mick Malthouse, Nathan Buckley and Billy Swan.
"Dee, Dane and myself went out to lunch the other day. He said, 'that's it, I'm done'. And that was it." - Billy Swan.
"I got six or seven years of things being swept under the carpet. Then nothing at all got swept under the carpet." - Dane Swan.
The #swansong.
"Pride was a great factor. No one was going to beat him." - Mick Malthouse on Dane Swan.
"He was wearing teams out by the second and third quarters and had destroyed them by the last." - Malthouse.
"We were hoping to use Dane as a forward this year, playing through the middle in bursts as he did in 2007 and 2008." - Nathan Buckley
"He personified everything this club is about. He only looked with supporters, never down." - Eddie McGuire on Dane Swan.
The scenes behind what you saw.
Swan poses with his parents Dee and Bill.
"I can't wait to invest my time with my family and friends... I can't wait to spend more time with them." - Dane Swan
Dane Swan. Collingwood Forever.
Gallery: Swanny's special day
View the best photos from Dane Swan's retirement announcement press conference at the Holden Centre.