Dear Collingwood members and supporters,
Today the Collingwood Football Club launches an ambitious yet exciting challenge. The club’s goal is to identify and connect with every Collingwood supporter not only in Australia but around the world. This will be the first time the club has endeavoured to link up with its entire Magpie Army. While there are no exact figures of how many Collingwood fans exist, it is estimated to be a figure of around 1.5 million loyal followers.
The club is now encouraging every Collingwood supporter to become part of the Official Magpie Army by choosing one of the three options below.
1. Game Day Member
2. Non-Game Day Member - Magpie Insider
3. Official Supporter
If you are a current 2012 member you are already part of the Official Magpie Army, however we are now seeking your assistance to connect other supporters with the club.
GAME DAY MEMBER
Based on feedback from members and supporters, the club has rebuilt its membership department over the past four years investing heavily to improve its service and communication for our game day members. The developments have been well received helping drive club memberships to all time record levels. All new initiatives that have been developed for the non-game day members will be automatically extended to our game day members as an added benefit.
NON-GAME DAY MEMBER
Recent supporter feedback has highlighted that literally hundreds of thousands of Magpie fans are unable to attend games due to location and personal circumstance. These passionate supporters have asked the club to create a membership that does not include the cost of match day entry but allows them to feel proudly connected to their club and able to financially contribute. As a result supporters can now sign up as a Magpie Insider for a membership fee of $50 per year which includes:
· a members only post-game video report from head coach Nathan Buckley
· a weekday summary of all press reports about the club delivered directly to your inbox
· an online match day program for every game
· official club membership card and membership sticker
· exclusive player interviews
· 10% off all official club merchandise
· exclusive members only partner offers
· a personalised birthday message from the players
· an online copy of the official club magazine ‘In Black and White’
OFFICIAL SUPPORTER
For those supporters who are unable to become a member of the club, Collingwood has now created the opportunity for you to be identified as an Official Supporter at no cost. This connects you to the club and allows us to communicate breaking club news, upcoming events, team selections, player signings, merchandise discounts and special offers.
The Collingwood Football Club was created by its members and is run on behalf of its members. It is therefore the club’s responsibility to provide flexible options that allows its supporters to engage with their club based on their personal preferences. The club will continue to take feedback from members and supporters to tailor membership packages to suit everyone as this is your club.
There has been some talk in the media about what constitutes an AFL club member. Let me make this very clear, the Collingwood Football Club decides what defines a club member so while there are a variety of membership packages with varying levels of benefits, a Collingwood Football Club member is simply any Collingwood supporter who financially contributes to the club by buying one of the membership packages that the club offers.
Please feel free to let me know your thoughts and feedback on our Magpie Army vision by emailing me directly at ceo@collingwoodfc.com.au and please forward this email onto as many Collingwood supporters as you can who are not in contact with the club to help us build the ultimate Magpie Army.
If you’re not already part of the Official Magpie Army, please click here now and choose how you want to stand SIDE BY SIDE with your club.
Yours sincerely,
Gary Pert
Chief Executive Officer
Collingwood Football Club
