Over the course of the club’s finals campaign, Collingwood supporters and members online will notice the use of the club’s five values as the team aims for its 16th premiership.

The club’s digital department will be calling upon the Army to assist in the construction of each weekly campaign.

To kick things off, the club wants supporters to vote on which Magpie they think represents the core value of ‘EXCELLENCE’.

For the first week of finals, ‘EXCELLENCE’ will be used as a running theme on all of Collingwood’s digital media channels.

The two players with the most votes will be used in the website skins, highlights packages and will provide exclusive content.