The latest edition of In Black and White magazine is now in Collingwood members' mailboxes and on the newsstands at the Westpac Centre Superstore.

The 51st edition of the club's magazine features new key forward Quinten Lynch on its front cover.

Lynch, known to most supporters as 'The Q-Stick', has already been worth his weight in gold since arriving from West Coast at the end of 2012.

He starred against Carlton in round two when deputising for the injured Darren Jolly in the ruck in front of more than 84,000 screaming fans.

Crowds of this magnitude aren't possible in Western Australia where Patersons Stadium only has a capacity of 43,405.

Lynch told In Black and White that the enormous MCG crowds that the Magpies are treated to was one of the many reasons he is excited to be pulling on a Collingwood jumper.

"Not long after I got here one of the Collingwood staff mentioned the size of our crowds at the MCG - it's almost twice the capacity of Subi.

"I love the ground, love walking out there even when it's empty, it has such an incredible feel. Hopefully if things go to plan I'll play more games there this year than in my entire career."

The latest edition of In Black and White also includes features with experienced recruits Clinton Young, Jordan Russell and Ben Hudson, an in-depth chat with coach Nathan Buckley, a Nick Maxwell hero poster, profiles of each player on Collingwood's 2013 list and a whole stack of interesting odds and ends from the club's pre-season.

Merchandise Operations Manager and former Collingwood legend Simon Prestigiacomo encourages fans to visit the Westpac Centre Superstore to purchase their copy of the the first In Black and White magazine of 2013 or order over the phone by calling the Superstore on (03) 8412 0026.