Sonos has officially joined the black and white family, partnering with Collingwood for the 2025 season to deliver sound from the change rooms to the living room.

Sonos will integrate its premium audio solutions throughout the Club’s facilities, delivering rich, immersive sound to enhance key moments – from pre-game preparation to post-match wind downs.  

Sonos is known for redefining home sound experiences with its wireless multi-room audio. Now, the company will bring its signature innovation to Collingwood, elevating every moment of the game for players, staff and fans. 

As part of the partnership, Sonos will fill Collingwood’s Club room and gear up players with its iconic speakers, soundbars, and headphones. 

Collingwood CEO Craig Kelly said the partnership felt like a natural fit for the Club.  

“As a Club we’re thrilled to partner with Sonos, a brand that shares our passion for creating memorable experiences,” Kelly said.  

“Adding another iconic brand to our commercial portfolio who aligns with creating a premium product and enhancing the customer experience is naturally a great fit.  

“We look forward to bringing this partnership to life and working with the Sonos team in 2025.” 

Collingwood Captain Darcy Moore said he was excited to be working with the brand.  

“Music plays a big role in my everyday life, whether I’m getting in the zone on game day or winding down after training,” Moore said.  

“I know I can rely on Sonos to deliver the best quality sound and I’m excited to share Sonos’ leading sound products with our supporters.” 

Sonos Senior Marketing Manager Chrissie Ostrom spoke about the importance of sound in sport.

“We know how powerful the sound experience is in sport. Sonos brings that experience home, from game-day playlists that push players to perform, to home theatre that puts fans at the heart of the action.” Ostrom said.

“The emotion of footy is fuelled by sound, and we’re passionate about elevating every moment of the game.

“Sonos is thrilled to be part of the Collingwood journey, helping both fans and players experience immersive and game-changing sound.”