A still image simply cannot do justice to the colour and personality of Louie 'The Lip' Richards.
As his playing days wound up in 1956, a promising career in the media beckoned for the cheeky Collingwood rover.
No one could have imagined how quickly it would take off. Within three years, Richards joined Ron Casey and Jack Dyer as the face of Channel 7's 'World of Sport'.
Countless years of highlights followed, from League Teams, to being the King of Moomba, to the famous Lou's Handball on the Sunday Footy Show.
Collingwood Media has collected some of the best photos from Lou Richards' career post-football. We'll cherish the memories he's left forever.
Richards with Richmond champion and former World of Sport co-star Jack Dyer.
Lou and brother Ron with the Premiership cup they won together in 1953.
Richards and the admiring eyes of Eddie McGuire.
A smiling Lou, with Footy Show co-host Bill Brownless.
Richards cuts a 80th birthday cake in 2003.
The faces of The Footy Show: Eddie McGuire, Lou Richards and Sam Newman.
A smile that lit up the TV screens of thousands.
Sam Newman, Mike Williamson, Lou Richards, Neil Roberts, Max Walker and Bob Davis.
Lou and his wife Edna.
The source of so many laughs over the years has finally said goodbye. Rest easy, Lou.
Lovable Lou: A post-football gallery
He may have been small in stature, but he was huge on our TV screens. Collingwood Media has collected a number of images of that infectious Lou Richards smile.