Over the course of the club’s finals campaign, Collingwood's digital department will use of the five club values in online branding as the team aims for its 16th premiership.

It's up to the supporters to decide which players are used in the branding for the week.

Leading into the preliminary final, ‘RELENTLESS’ will be used as a running theme on all of Collingwood’s digital media channels.

The two previous weeks have featured 'EXCELLENCE' with Luke Ball and Scott Pendlebury voted in and this week's 'DISCIPLINE' represented by defenders Harry O'Brien and Nick Maxwell.

The two players with the most votes in the poll below will be used in website skins, highlights packages and will provide exclusive content.