The Collingwood Football Club’s iconic headquarters at Olympic Park has become the AIA Centre.
AIA Australia, a major supporter of Collingwood’s women’s sport programs and a co-major partner of the AFLW team since 2020, has strengthened its relationship with the club by signing a four-year partnership agreement.
The life, health and wellbeing insurer has become a platinum partner and holder of the naming rights to the club’s world class training and administrative base in the heart of Melbourne.
AIA Australia has 50 years’ experience in protecting the lives and livelihoods of Australians and their families. In recent years, it has expanded its reach by entering into a series of strategic partnerships designed to improve the nation’s health outcomes.
The renaming of the centre is timely. A $15 million redevelopment of the AIA Centre is underway that will transform the facility into a multidisciplinary hub for sports performance, development, and medical and sports research through our partnership with Monash University.
The four phased project is now into the second phase and is due for completion in 2023. The redevelopment will offer state-of-the-art fitness and medical facilities to support the eight teams that now play under the Collingwood name.
Collingwood CEO Mark Anderson said that AIA Australia’s commitment to improving the health of Australians and Collingwood’s ability through high performance to promote the health benefits of sport made the elevated partnership a natural fit.
“When Collingwood and AIA Australia partnered in 2020, we saw great potential. Today, we are delighted to see this partnership extend across our whole club and home to our eight teams,” Anderson said.
“We greatly value our club’s location in the heart of this world leading sport’s precinct. The redevelopment of the AIA centre that we have commenced will ensure that we maximise this key strength of our club and will allow us to provide our players the best of facilities and programs. The health and wellbeing of our people is always a priority.
“We have some exciting plans to extend our health and medical services to our members and the general public. In alignment with these plans, it is a great fit for AIA Australia, a leading life, health and wellbeing insurer, to partner with us as the naming rights partner of our home.
“We look forward to sharing what we hope will be a long and successful partnership.”
AIA Australia CEO and Managing Director Damien Mu said the newly named AIA Centre represents AIA Australia’s ongoing commitment to Collingwood as well as its broader vision to inspire Australia to be the healthiest and best protected nation in the world.
“This extension of our relationship with Collingwood through the launch of the AIA Centre is a very exciting partnership – one that we know will continue to drive positive health and wellbeing outcomes for the club, its fans and the broader community,” said Mr Mu.
“The Collingwood training facilities have been an iconic sporting landmark in Australia for decades, and we’re thrilled it will be now known as the AIA Centre. We know that this will be a location of significance, where sporting milestones are achieved, and fans will come together to be inspired and create lasting positive memories.
“The AIA Centre represents an opportunity to create shared value in the community, ultimately helping people live healthier, longer, better lives,” Mr Mu added.
The announcement of the AIA Centre follows the exciting offer for eligible Collingwood members and fans to join AIA Health and receive up to $900 in credit to put towards their club membership[1]. AIA Health insurance provides members with certainty for the future while rewarding them for making positive health and wellbeing decisions with AIA Vitality.
About AIA Australia
AIA Australia is a leading life insurance specialist with 50 years’ experience and a commitment to help Australians live healthier, longer, better lives. In 2014 the company launched AIA Vitality, a world leading, science-based health and wellbeing program, to the Australian market. In July 2017, AIA and its partners launched AIA’s health insurance business, now known as AIA Health Insurance.
In 2021, CommInsure Life was integrated into AIA Australia. The lives of more than 3.8 million Australians are protected and enhanced through AIA Australia’s unique value proposition of life, health and wellbeing. Our vision is to embrace shared value in championing Australia and New Zealand to be the healthiest and best protected nations in the world.
AIA Australia has been recognised with multiple awards, including the Women in Finance Employer of the Year Award (2018, 2019), Super Review’s Best Insurer of the Year (2018, 2019), FSC Life Insurance Industry Awards Innovation in Group Life Insurance (2021), Shared Value Awards Corporate Organisation Leading Through Shared Value (2019), Shared Value Awards Organisation of the Year (2020) and Shared Value Project of the Year (2021).
Further information at www.aia.com.au.
AIA Vitality
AIA Australia is passionate about helping people live healthier, longer, better lives, and central to this, is its digital health and wellbeing program, AIA Vitality. AIA Vitality is founded on the concept of behavioural economics. Members are empowered and rewarded for making small lifestyle changes with the aim of decreasing their risk of chronic disease and improving their physical and mental wellbeing. In 2021, AIA Vitality members completed nearly 300,000 health and wellbeing assessments, visited the gym nearly 500,000 times and received over $3 million in Active Benefits Rewards for keeping active.
Further information at https://www.aia.com.au/en/individual/aia-vitality.html
[1] Available to new members only. Full terms and conditions can be viewed at https://www.aia.com.au/content/dam/au/en/terms-and-conditions/collingwood.pdf. For more information about the offer, visit: https://www.aia.com.au/en/individual/partners/afl/collingwood.html
